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Sticky Branding

ebook
#1 Globe and Mail Bestseller
2016 Small Business Book Awards — Nominated, Marketing category

Sticky Brands exist in almost every industry.
Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.
But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Expand title description text
Publisher: Dundurn

Kindle Book

  • Release date: January 10, 2015

OverDrive Read

  • ISBN: 9781459728127
  • Release date: January 10, 2015

EPUB ebook

  • ISBN: 9781459728127
  • File size: 1402 KB
  • Release date: January 10, 2015

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

#1 Globe and Mail Bestseller
2016 Small Business Book Awards — Nominated, Marketing category

Sticky Brands exist in almost every industry.
Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.
But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Expand title description text
  • Details

    Publisher:
    Dundurn

    Kindle Book
    Release date: January 10, 2015

    OverDrive Read
    ISBN: 9781459728127
    Release date: January 10, 2015

    EPUB ebook
    ISBN: 9781459728127
    File size: 1402 KB
    Release date: January 10, 2015

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English